Pro Helvetia promotes art in its creation, dissemination and reception, in accordance with quality standards, which are subject to continual review, and with the financial means at its disposal.

Pro Helvetia Johannesburg's involvement in cultural exchanges is based on the understanding of equality in the sense that an exchange is mutually beneficial to Swiss and Southern African parties.

In other words, the cross-cultural encounter is the important factor rather than the presentation of cultural achievements in the respective countries.